Results

Sales Professional

Proven experience with over 20 years in different sales roles (regional, provincial, national and/or North American sales territory)
Consistently over-achieved, winning multiple global, North American and national awards during sales career
Sales success closely linked to building close ties with support, operations, back-office and field service teams
Co-chaired major non-profit fund raiser in April 2024, successfully raising over $50,000 for Shifra Homes, the only maternity residence in Halton Region for pregnant women between the ages of 17–27 years
- https://zontaoakville.org/50-year-celebration/

Demand Gen

Targeted email marketing with proven results
- Ten day campaign
  - Over 10 days, sending three impactful emails. The campaign achieved open rates of 25.70%, 20.14%, and 27.04%. Customer engagement was strong, with 648 interactions, 32 engaging twice, and 96 opening all three emails.

This campaign influenced $191,395 in potential sales and created 9 new opportunities, showcasing the power of our demand generation strategies in boosting engagement and driving results.

Sales Management

Working with multiple stakeholders, restructuring large national sales team with geographic territories to a model centred on market segments (e.g. manufacturing, business services, etc.)
Significantly improved the organization's ability to quickly respond and adjust to rapid, unexpected market shifts and new competitors
Reduced rep turnover, simplified complex processes and streamlined resource requirements.
Developed with sales, marketing and support a "Customers for Life" culture
Working collaboratively with management and senior leadership developed individual, team and national goals with structured review process
Communication and course correction, as required were key components of success

Giving Back

Highlighted the importance and impact of giving back to the community by leading multiple different employee volunteer groups
Partnered with other companies on volunteer-based initiatives
Developed with team and leadership a company culture of appreciation and recognition

Proven Sales & Marketing Results That Drive Growth

Sales Professional

Demand Gen

Sales Management

Giving Back

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